Date: September 28, 2012
Time: 8:00am-4:00pm (registration begins at 8am)
Location: Ritz Charles,
Overland Park, KS
For more information or to register over the phone please call us at (913) 859-0020 begin_of_the_skype_highlighting (913) 859-0020 end_of_the_skype_highlighting
Make your registration Payment on-line
A great big thank you to the ACCP, FedEx and Volt for a fantastic lunch and learn on 1/26/12. Factility was fantastic, food was delicious and the company was most engaging. VITEC was honored to share information and a presentation on bringing social media into the call center. How do you get buy-in from upper management and measure for ROI? We'll run a FREE report for you on the amount of "buzz" your company is generating right NOW! People ARE talkng about you...interested in what they'e saying? Find out for FREE! Contact us
Contact Center Solutions
Every Friday at 10p/11MT/1ET
Enterprise Solutions
Every Friday at 12a/1MT/3ET
Business Benefits of Social Media
What Benefits Does Social Media Provide For Businesses?
By : Roosevelt Cooper | FourSquare
Many businesses struggle with defining the actual benefits that social media can provide for them. Many social media management companies struggle with explaining these benefits to businesses. I have been using social media as a part of my businesses for over three years now. I’ve also analyzed the successful use of social media for businesses for approximately the same amount of time.
The benefits that social media provides for businesses:
- Marketing Benefits – Social media allows a business to track and increase word of mouth. With the correct monitoring tools and tracking processes you can see how your customers that are online are referring and recommending your business to other people online. It can be use to reward customers that continue to do business with you. Social media can also be used as a lead generation tool to help you acquire new customers.
- Research Benefits – Social media is one of the most powerful research tools available to business owners. First off, it is a great way to survey your customers and prospective customers on ideas and assumptions you have about your business model to see if they are true before you invest significant money into marketing. It allows you to keep track of what your competitors are doing so that you can make adjustments as necessary.
- Support Benefits – Social media is also a great tool to use for customer service. Businesses can handle inquires via their social media portals as oppose to more costly support options such as the telephone. As a former trainer and manager in the call center industry I would have loved to be able to have this type of tool for my teams to support their customers. It even allows you to be more proactive about your support by looking for trouble spots and taking proactive measures to rectify them. Imagine complaining about your cell phone on Twitter and then your cell phone company reaches out to you to help. That is all possible with social media.
So when business owners say that they aren’t interested in social media, that tells me one of two things...
They either:
a) Don’t understand its benefits
or
b) They aren’t interested in improving their marketing, leveraging one of the most powerful business research tools available and leveraging one of the most powerful customer support tools available.
It’s only a matter of time before businesses that fail to utilize social media find themselves out of business. I just hope that if you are reading this and you are a business owner, you allow your business to become a benefactor of social media and not a victim.
Don't be a social media victim - VITEC is ready to assist! Contact us.
