VITEC, Inc. Introduces:  The Vagus Nerve & PACE©: A Compelling Comparison
Race Beyond the “BUZZ”  with PACE

The vagus nerve is either one of two cranial http://www.wisegeek.com/what-are-cranial-nerves.htm nerves extending from the brain stem all the way to the pelvis, connecting all the organs in the chest and abdomen. The information the vagus nerves process is responsible for the essential and instinctive responses in the body. 
 

Most of the time, you don't notice the actions vagus nerves, but you would immediately notice if this nerve ceased to function (as a result of disease or trauma) which would make it difficult to speak, breathe, or eat, not to mention irregular heartbeat.
 

For discussions sake, let us now relate the vagus nerve to that of your corporate lifeline of business intelligence (BI) and specifically social consumer-channel intelligence, called OCI or Online Consumer Intelligence.
 

Business drivers call for an adaptive and agile enterprise -- an enterprise that runs faster and smarter because it understands what is happening (via situational awareness). This includes the ability to quickly sense-and-respond to opportunities and threats. As well as enabling the aptitude to track-and-trace important items as they go through their lifecycles. Situational awareness, sense-and-respond, and track-and-trace are examples of operational business intelligence that can decrease the time gap between an event and when action is taken. 
 

If the flow of information is dysfunctional in your business, just as in your body, you will experience business symptoms similar to the physical ailments identified as:
Inefficient and/or misguided PR responses to a brand crisis
Unintended consumer interpretation of marketing messaging
Poor product launches
C-level business decision myopia
Over/Under reaction to business crisis
Added and/or inefficient staffing costs
Lack of intelligence integration
Missed customer contact
Pervasive Negative Commentary
 

If you are tuned into the Social Media Monitoring Marketplace you may have noticed, as we have, that it has evolved into superficial “buzz peddling” and that early adopters are experiencing disappointing results due to the sheer amount of manual work needed to sift through the data.

Single dimensional “buzz” based intelligence (keyword popularity) does not provide true actionable market intelligence that presents a breadth and depth of consumer voice attributes.

PACE (named after the Perception-Action Chain Elements identified through Online Influence Research carried out within Digital Sociology) is a multifaceted digital toolset leveraged for advanced monitoring and managing of all online sources (not just Social Networks).  PACE was developed as the technology equivalent of the “Vagus Nerve”.  This best-in-class social portfolio management application provides you – the business client – instant notification of the opportunities based on your unique priorities.

The full spectrum monitoring is matched with powerful artificial intelligence-driven advisories, target market-specific guidance, profile (demographic) identification, and automated engagement functionality for unprecedented social interaction management.

With PACE you monitor and manage multiple social network accounts, news feeds, consumer ratings, messages, and network connections while keeping tabs on consumers interactions. 

The PACE 2011 Feature Set:

+ Portfolio Management - monitor and engage for multiple clients from one application
+ Full spectrum Monitoring (not limited to Social Networks)
+ Artificial Intelligence-based advisories customized to your campaign and target market
+ People-Mapping for CRM Integration: Lead Gen from consumers talking about you
+ Prioritized Alerts
+ Library of customizable replies and message templates
+ Auto-response/ Auto-manage capabilities based on business rules you establish
+ iPhone/iPad compatible
+ Digital Sociology: online social measurement Science tracking All feature & functions
+ IT Consulting available to ensure technology uptake remains optimal
+ Professional support and online engagement management services by Temetic Consulting
+ Heuristics: machine learning to refine search terms, filter noise, interpret slang and sarcasm.
+ Text Analytics/ NLP to improve automation and accuracy levels
+ Integration of Structured/unstructured data- surveys, e-mails, contact center notes, etc.
+ Multi/cross-channel views.

We can change how you perceive the Social Web --- from a cost center of subjective worth to a lead generating, brand value-reinforcing engine.

Intrigued?  Want to know more?  Contact us today and find out how to race beyond the “buzz” with PACE!